IT Rules Amendment 2026 (AI-Content Labelling)

In February 2026 the Centre rewired India's platform-liability rulebook for the deepfake era. Through notification G.S.R. 120(E), MeitY amended the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 to create a legal category it calls "synthetically generated information" (SGI). Platforms must now label AI-made audio, images and video, stamp them with tamper-proof provenance metadata, and pull down flagged unlawful content within three hours rather than the earlier thirty-six. Large social platforms must also make uploaders declare AI content and verify that claim before it goes live.